Strategy & The Role
What exactly does a Fractional CMO do?
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A Fractional CMO is a senior marketing executive working part-time in your business. Unlike an agency that executes tasks, a Fractional CMO owns strategy, direction, and outcomes. The work includes defining your positioning, directing your marketing function, attending leadership meetings, overseeing campaigns, and reporting to you — for 10–20 hours a month instead of 160. The strategic leadership of a VP Marketing without the $200K–$300K salary.
How is Scalarity different from a marketing agency?
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Agencies sell execution. Scalarity sells strategic leadership, performance execution, and AI-powered automation — all under one roof, aligned to your pipeline and revenue. Agencies have 30–50 clients; Scalarity caps at 6. The founder is your direct point of contact for every session, every report, and every message.
Do I need strategy first, or can I start with paid ads?
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You can engage any pillar independently — but strategy first almost always produces better results. Running paid ads without clear positioning and ICP definition means optimising for the wrong audience. The free AI-Powered Growth Audit will tell you exactly where to start.
What's the minimum engagement?
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Retainers are a 3-month minimum, then month-to-month with 30 days notice. Project-based work (AI Growth Audit, Clarity Sprint, GTM strategy, LinkedIn Engine) has no minimum commitment — fixed price, fixed scope, delivered and done.
How quickly can we expect results?
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Early signals within 30 days — positioning clarity, LinkedIn activation, first content live, automations running. Measurable pipeline movement in 60–90 days. Compounding growth over 6–12 months. Clear expectations are set in the strategy phase so you know exactly what to measure and when.
Growth Engine & AI Automation
What platforms do you run paid ads on?
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Google Ads (search, display, retargeting) and LinkedIn Ads (sponsored content, lead gen forms, message ads). For e-commerce clients, Meta Ads are also available. Ad spend budget is billed separately — minimum recommended budget is $1,500/month to generate meaningful data. Campaign management is included in the retainer.
What does "AI Automation" actually mean in practice?
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Concretely: automated workflows built using tools like Make.com, n8n, Clay, and the OpenAI API that eliminate the manual parts of your marketing and sales process. Examples: a workflow that enriches every new lead with LinkedIn and company data before it hits your CRM; an outreach sequence that writes personalised emails at scale using AI; a reporting dashboard that updates itself every Monday. Everything is documented and handed off to your team.
What's the free AI-Powered Growth Audit?
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A scored assessment of your marketing system across four areas: strategy and positioning, paid ads performance, lead gen funnel health, and AI automation readiness. Submitted online, delivered within 48 hours as a written report with a prioritised action plan. Genuinely free, no obligation — useful whether or not we work together after.
Do you work with companies outside Ottawa?
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Yes. Ottawa and Kanata is the home market — but the Growth Engine and AI Automation pillars work entirely location-agnostically. Remote engagements run via Slack and Zoom. For companies outside Ottawa who want the Fractional CMO pillar, remote works well — though the in-person relationship dynamic provides a real advantage for early-stage companies where it's possible.
What's the investment across all three pillars?
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Marketing Strategy: $2,500–$5,000/month. Growth Engine: $2,000–$5,000/month (plus ad spend budget). AI Automation: $1,500–$4,000 setup, optional maintenance retainer. The Full Stack bundle (all three) runs $6,000–$12,000/month depending on scope. Everything starts with the free AI-Powered Growth Audit.
Still have questions?
Reach out directly.
Reach out directly.
You'll hear back from the founder — not an assistant, not a bot, not a 72-hour ticket queue.